Martin is a 35 year old PhD in Mathematics and works at the University of Cologne. He travels by subway to work and has to wait for 14 minutes at a station to change trains. On the day the „WaytEaser“ is installed, he gives the game a try while waiting. He has a new mobile phone and can be considered a technical geek, so it is not a problem for him to get connected to the game server. He does not care much for the chatting or the various prices, that are offered by local Cologne shops; he plays for the fun of it. Although the game has a low complexity he likes its mechanics.
Back home from work, and another game on his way home, Martin grabs his books about game theory and begins to develop a winning strategy. This results in several papers over the next year and this year's Ig Nobel Prize for him.